Constructing the Capital of Peace: Changing Branding Strategies for Istanbul’s Eyüp Quarter

  • Annegret Roelcke Leibniz-Zentrum Moderner Orient Berlin, Freie Universität Berlin
Keywords: Urban Heritage Politics, City Branding, Eyüp, AKP, Neo-Ottomanism, City Guidebooks

Abstract

This article analyzes how the Justice and Development Party (AKP)-led local municipality changed branding strategies for Istanbul’s Eyüp quarter since its predecessor took office in 1994. Portraying itself as the savior of Eyüp’s heritage and Eyüp as the symbol of a larger imagined Islamic-Ottoman community, the AKP legitimizes its political rule on various levels. The diachronic comparison of municipal city guidebooks illustrates how the framing of Eyüp and its branding strategies changed with shifting political contexts. The recent strategy to attract diverse tourists as multipliers to consume and spread the AKP’s identity narratives demonstrates the political nature of tourism branding.

Author Biography

Annegret Roelcke, Leibniz-Zentrum Moderner Orient Berlin, Freie Universität Berlin

Annegret Roelcke is a research fellow at the Leibniz-Zentrum Moderner Orient (ZMO) Berlin and a PhD candidate at the Institut für Islamwissenschaft at the Freie Universität Berlin. Her research investigates heritage and identity politics in urban settings in Turkey and the Middle East. Currently, she is working on her dissertation on contemporary urban heritage politics in Istanbul, for which she received a residency scholarship from the German Orient Institute Istanbul in 2016.

 
Published
2019-06-25
How to Cite
Roelcke, A. “Constructing the Capital of Peace: Changing Branding Strategies for Istanbul’s Eyüp Quarter”. Middle East - Topics & Arguments, Vol. 12, no. 1, June 2019, pp. 110-2, doi:10.17192/meta.2019.12.7931.